ECOMMERCE, PRODUCT, AND CATEGORY MANAGER.
Hi I'm Cailin Smart I create one-of-a-kind sales strageies for digital-first brands. I’m passionate about bringing people together to deliver customer-centric products for ecommerce. These products activate both branding and conversion experiences, and allow brands to thrive against industry concerns in flux.
Ecommerce Management
I have managed ecommerce sales and performance channels for multiple brands in home goods and fashion. I specialize in end-to-end sales funnel strategy for Shopify and Amazon, leading digital teams to exceed sales goals.
Digital Product Management
As a founding member of Grout agency, I also design and deliver thoughtful digital products for ecommerce. Whether the goal is conversion or brand awareness, I’m driven to create a user journey that feels seamless and personalized.
Category Management
From assortment planning and product development to sales forecasting and inventory management, I’ve managed thousands of unique products in collaboration with some of fashion’s most exciting brands.
